If you want people to know more about your business than just your slogan, explainer videos are here to help you get the job done.

MotionDen’s animated explainer video software makes it easy for you to make studio-quality animated videos straight from your web browser.

Truth be told, explainer videos are one of the best ways to highlight why your services and products are the best in the business.

MotionDen’s explainer video software makes it possible for hobbyists, professionals, and businesses to make studio-quality animated explainer videos straight from their web-browsers. From sales, service explanations, promotions and all other goals, we’ve got you covered.

Incorporating explainer videos into your marketing strategy comes with a world of benefits, regardless of the audience, product, service or industry you might be in.

From increasing business revenue to driving engagement or even peaking the interest of your prospects. It goes without saying that video is proven to be one of the most effective methods to increase brand awareness.

Are you hesitant to make an explainer video? Check out a few of the many benefits that come with making explainer videos part of your marketing strategy.

Retain Your Audience for Longer

Video content gives you the opportunity to shine the light on your product or business in a new way, one which helps strengthen brand awareness.

Creating customized explainer videos enables you to better connect with your audience, helping you build a stronger connection and increasing overall visitor retention as a result.

Easy to Understand

Comparing a long & boring online article to an engaging & vibrant animated explainer video is like comparing the desert to the ocean. It goes without saying that animated explainer videos are simpler and easier to digest than articles which have to be manually read.

Easy to Remember

While print & digitally written content remains as one of the most popular ways to build traffic, it can be the most complicated and dull to grasp. Animated video content such as explainer videos make information engaging, easier to understand, memorable and digestible.

Higher Conversion Rates

Explainer videos are the swiss army knife of video marketing.

See, not only will you be able to better-clench the attention of your viewers, but you'll also be able to better-explain your business in an entertaining, informative and simple way as well. Truth be told, that’s one the best things about animated explainer videos.

Animated video is designed to be compelling, catchy, and appealing. It’s no surprise that people always feel highly motivated and even hooked to keep on watching.

On average, explainer videos can increase conversion rates by up to 20 percent.

More Social

Videos are considered one of the most shareable pieces of online media.

Fun fact, adding video content to your marketing strategy is known to improve your overall social media engagement. Nothing's better than being able to improve your business social media presence, all while approaching your audience with appealing and fun content.

Better for SEO

If you’re making animated explainer videos for SEO purposes, MotionDen is a no-brainer.

With explainer videos, people are statistically known to stay for a longer period of time, 74% of the time to be exact.

As Google’s algorithms become smarter by the day, more and more focus is placed on user experience signals.

We all know that one of the strongest user experience signals is the amount of time a user spends on your website. Known as dwell-time, Google highly rewards longer time spent on your page. Since explainer videos help increase the overall time spent on your page by visitors, you’ll be able to widen your reach & build new organic traffic to your website as a result.

There’s more..

YouTube is the second biggest search engine in the world, and luckily for you, it's exclusive to videos. Making explainer videos for your SEO pages means you'll also be able to double dip your SEO efforts by also uploading your content to YouTube.

They Are Beautiful

Videos made using MotionDen’s explainer video software are stunning, to say the least. It goes without saying that publishing catchy and well-made animated video makes people want to watch for longer. What could ever be wrong about that?

Listed below are the popular types of explainer videos that you can make. Take note, each of them has their own purpose.

Marketing Explainer Videos

Short & engaging animated videos that explain & promote a company’s service or product. Marketing explainer videos focus on showcasing your business strengths and enable you to have a strong online presence. All while increasing your credibility with potential customers.

Product Launch Explainer Videos

This type of explainer video allows you to launch your services and products in a manner that consumers can’t help but find memorable. Startups that want to make noise are always the first to make use of this type of explainer video.

How-to Explainer Videos

As the name implies, this type of explainer video allows you to make how-to content in the form of video instead of text content. Text is great, but video trumps all. Make your how-to content more engaging by creating explainer videos.

Sales Explainer Videos

Sales explainer videos are often used companies to present information about their products or services to their team. Often times, sales proposals are included in these videos. This type of explainer video can be great for generating more conversions and sales throughout your business.

Business Explainer Videos

These are short videos that describe and explain a company’s solutions or services, or even its products in an elegant yet modern way. This type of explainer video is engaging and effective when it comes to boosting a company’s online visibility, SEO, and customer engagement.

Employee Explainer Videos

Running a business can be a death sentence when not done properly, time management is key. To better free your time, employee explainer videos help educate and prepare new team members. No matter the time, place, or date, these explainer videos can be key for your productivity. Employee explainer videos can be accessed by anyone, anywhere and anytime via the cloud.

Conclusion

All the above-mentioned types of explainer videos are effective. Choose the best type of video that suits your business needs, our animated explainer video software will handle the rest.

Make fully customizable videos online with ease.

With MotionDen, you can change the colors, text, music and even upload your own custom logo into your animated explainer videos.

The opportunities are endless.

Even though there's a small learning curve, explainer videos are a learnable and approachable medium for all marketers. As a matter of fact, you don’t even have to spend years studying and understanding video, you can make your first explainer video in just a few minutes.

Making animated videos used to be a challenge, MotionDen makes it a breeze.

The Best Explainer Video Templates

MotionDen explainer video templates are vetted by marketers and motion designers before being made public. We do our best to ensure that only the highest quality video animations are made available to users.

The challenge has never been why, but rather how.

See, making affordable animated explainer videos has always been nearly impossible for most people. Big budget businesses once reigned supreme when it came to making explainer videos, since only they could afford it.

MotionDen changes that.

We’re the best explainer video software on the market, and you don’t have to take our word for it, you can find out for yourself at no cost.

Try our explainer video maker at no cost. Start for free, and if you’re looking for an upgraded suite of features, upgrade your subscription anytime you want.